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KNOW WHEN TO FOLD 'EM
Avoid the Sunk Cost Fallacy


Do you ever feel stuck?
Do you wish you could get to your goals faster?
Are you feeling held back from the life you want to be living?
I have an exercise for you that I want you to do
It has four steps 👇
STEP 1
Take a good look around you
Think about your job
Think about your home
Think about your partner
Think about your friends
Think about the city or town you live in
Think about your employees, if you are a boss
Write these things down
STEP 2
Now I want you to think objectively
If you were deciding today to move to this place, start this job, get into this relationship, make these friends, hire these people
Would you do it?
Forget about the past
Forget about why you made the decision before
Take a good look now, today
Yes or No
Would you decide today to get into these things?
Write this down next to each one
STEP 3
I know that was hard
It can be difficult to think objectively about things that we’re close to
We can get comfortable with things and overlook the shortcomings
We often stick with the decisions we’ve made because we want to “stick it out”
This third step is even harder
I want you to think about Why
What is it that you are not getting from these things?
Would your life improve if you moved to a different place, had a different job, was in a different relationship, surrounded by new friends, or with a different team?
STEP 4
Now is the hardest part
For the things that you’ve identified above
Where the answer is No and you’ve identified Why
If your instincts tell you that the situation will not improve
It’s very likely that the decisions you made before are holding you back
You’ll need to make the change
This won’t be easy
It takes courage
It may be painful because you may hurt the feelings of others
Change is hard
On the other side of change is a better outcome
A better business, a better life, a better you
But you can’t have both
You can’t have new things in your life without letting go of old decisions
SUNK COST
There is a thing called the Sunk Cost Fallacy
Let’s say you’re waiting for a train
You don’t know when it’s going to come
After 15 minutes, you think
It must come soon because I’ve already waited 15 minutes. I’ll wait just a few minutes more
Or you bought a stock in a company
The stock goes down 15% in a year
You hold onto it, thinking
Well it must go back up. I’ve waited this long, I’ll hold on just a bit longer.
The truth is the future may not have a connection to the past
Just because you’ve already invested- time, money, effort, love
It doesn’t mean that you should keep investing
A different choice will give you different results
The same choice may never give you the results you’re hoping for
That’s the Sunk Cost Fallacy
We all do it
But I encourage you to do the above exercise
I do this frequently and it has helped me make positive changes in my life and work
Those changes are never easy
But I’m always happy that I’ve changed course
“The Sunk Cost Fallacy keeps people for too long in poor jobs, unhappy marriages, and unpromising research projects”
Have a wonderful Friday
I’m rooting for you!
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